Game Changer is a European Union grant-funded project that ultimately provides training tools, field expert support and guidance to NGOs, CSOs and aspiring young leaders (or Ambassadors of Change). Trainings teach Ambassadors of Change how to lead their own social media campaigns and provide NGOs the necessary support and guidance throughout the entire process. Another element of the Game Changer project involves the use of both Offline Social City Games and Online Social RPGs, which promote tolerance, civic engagement, diversity and inclusion through gamification.
Game Changer NGO partners and field experts monitored, provided guidance and continued training to the Ambassadors of Change troughout their campaigns to ensure effectiveness and more importantly to listen to the questions, comments and concerns they may have. This allowed for continued learning for both project partners and Ambassadors of Change. Our training tools teach aspiring Ambassadors of Change how to lead their own effective social media campaigns. This toolkit will also provide expertise to interested NGOs and activists interested in identifying more young people to conduct such campaigns.
Game Changer began its focus in France, Poland and Greece; eventually expanding to 8 countries in total across Europe. From these initial campaigns; successes and failures will be analyzed and disseminated, which will hopefully allow for scale to reach more young people, NGOs doing similar work, field experts and academia across Europe.
The project was a partnership between youth and NGOs focused on addressing tolerance, open-mindedness, civic engagement and radical ideology and behavior, technology experts, media specialists, academia and youth activists.