Build a campaign

Check out all of our information below

to learn how to create youth-led social media campaigns

aimed to inspire change in the people they influence.

Follow the 4 steps below submit a Service Proposal to create youth-led social media campaigns

Learn more about our campaigns (and games) in our ACTIVITIES LEAFLET, which will help you understand our methodology and vision with
these campaigns. Our team will provide tools and trainings to help guide you to guide young people through creating impactful campaigns
on a social media platform of their choosing.

If you remain interested in guiding young people to create social media campaigns aimed to inspire social change, then don’t hesitate to attend out training January 26th from 15:00-17:00 (GMT +2).

Activity Date and Time (GMT +1)
SOCIAL MEDIA CAMPAIGN 26.01 at 3-4.30 pm

*In case you are unable to attend a training live, don’t worry as each session will be recorded for your use at a later date to guide you further through using our tools.

If you’ve decided to conduct social media campaigns led by young people, don’t be afraid to check out some of our tools in advance. Taking a deeper dive into our tools before our trainings will help you better understand what to expect and it will give you a head start.


Additionally, each tool we’ve created will further help you guide young people in their effort to create their own campaign on their own social issue of choice to inspire necessary and meaningful change. Whether you decide to check out our State of the Art Anaysis, Communication Manual, Evaluation Manual, Ambassador of Change Training Tools, or our CAMP session recordings, head on over to OUR TOOLS and feel free to dig a bit deeper.

Now that you are ready to guide young people to create their own campaign, don’t hesitate to reach out to us with questions, comments, concerns or simply to introduce yourself!

Shoot us an email @, otherwise, HAPPY CAMPAIGNING!


*Keep in mind the Game Changer project team will be there to support you each and every step of the way! We know not everyone is an expert in gamification, but we are excited to inspire others to see how incredibly impactful gamification and social media can be used to create meaningful change and encourage difficult dialogue!
Research and resources for experts and activists

Game Changer draws on international best practices to develop new resources to help young activists and NGOs run youth-led and youth focused campaigns targeting peers in their local community.

Our research provides an overview and builds upon existing best practices surrounding online and offline campaigns addressing problems of polarization and radicalisation leading to violence among young people in Europe. This extensive research will ultimately help support and further educate those looking to help create change.

Game Changer’s resources will exist in the following reports/toolkits

State of the art analysis

Our State of the Art Analysis (or SotA) provides an extensive review of best practices in online and offline alternative narrative campaigns aimed at identifying key factors, contributors and causes of radicalisation and how to prevent them.


Our training handbook provides field expert and practical guidance for anyone interested in designing and implementing online campaigns promoting tolerance, civic engagement, diversity and inclusion among young people.

Effective communication

Our communication strategy shows how to design a communication strategy for effective online alternative narrative campaigns. Developing a thorough communication strategy addressing a voice both internally and externally is vital to the success of these campaigns.


Our report provides an evaluation framework for measuring a campaign's reach, effectiveness as well as helping define what questions need to and should be asked to your target audience to help best define and determine success.

State of the art analysis

How can you begin addressing an issue without understanding what is really going on and what relevant research already exists on the topic?

Our report provides an extensive review of best practices; identifying your target audience, developing, implementing and assessing online and offline alternative narrative campaigns as well as providing a deep dive into why young people might develop radical ideology or behavior to begin with.

Drawing on a detailed inventory of past projects, our report analysis what makes an effective social media campaign and identifies gaps in existing research. Our report also presents the most important elements of successful campaigns and discuss elements that can be scaled and reproduced in other cultural contexts.

Training handbook

You want to run a successful counternarrative campaign, but you don't have the necessary know-how?

Our handbook provides practical guidance to anyone interested in designing and implementing online campaigns promoting tolerance, civic engagement, diversity and inclusion among young people. Our trainings will discuss all aspects of conducting such a campaign. From start to finish, we will cover the basics all the way down to analysis tools and understanding what success may look like to ensure you are running the most effective campaign possible.

Effective communication

You've defined your problem and your goal, but how do you reach and influence your target audience?

Our communication model provides guidance in designing an effective communication strategy for similar online social media campaigns. Ensuring project partners, Ambassadors of Change, experts and anyone involved communicates as one voice is vital for the success of such a campaign. Our communication model will not only discuss internal communication between each stakeholder, but we will also discuss communication between varying external partners. With an effective communication model in place, communication and processes become more streamlined and success (as you define it) of campaigns becomes more achievable.

About Our Campaign Communication Manual:

Assessing impact

You've run your campaign, but have you truly changed the game?

Our tools provide an evaluation framework for measuring a campaign's reach, impact and effectiveness. Accurately assessing a campaign top to bottom helps to better understand what was truly accomplished, helps plan for scalability, as well as learning and building from both successes and failures.

About Our Evaluation Manual:

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