Game Changer draws on international best practices to develop new resources to help young activists and NGOs run youth-led and youth focused campaigns targeting peers in their local community.
Our research provides an overview and builds upon existing best practices surrounding online and offline campaigns addressing problems of polarization and radicalisation leading to violence among young people in Europe. This extensive research will ultimately help support and further educate those looking to help create change.
Game Changer’s resources will exist in the following reports/toolkits
Our State of the Art Analysis (or SotA) provides an extensive review of best practices in online and offline alternative narrative campaigns aimed at identifying key factors, contributors and causes of radicalisation and how to prevent them.
Our training handbook provides field expert and practical guidance for anyone interested in designing and implementing online campaigns promoting tolerance, civic engagement, diversity and inclusion among young people.
Our communication strategy shows how to design a communication strategy for effective online alternative narrative campaigns. Developing a thorough communication strategy addressing a voice both internally and externally is vital to the success of these campaigns.
Our report provides an evaluation framework for measuring a campaign's reach, effectiveness as well as helping define what questions need to and should be asked to your target audience to help best define and determine success.
How can you begin addressing an issue without understanding what is really going on and what relevant research already exists on the topic?
Our report provides an extensive review of best practices; identifying your target audience, developing, implementing and assessing online and offline alternative narrative campaigns as well as providing a deep dive into why young people might develop radical ideology or behavior to begin with.
Drawing on a detailed inventory of past projects, our report analysis what makes an effective social media campaign and identifies gaps in existing research. Our report also presents the most important elements of successful campaigns and discuss elements that can be scaled and reproduced in other cultural contexts.
You want to run a successful counternarrative campaign, but you don't have the necessary know-how?
Our handbook provides practical guidance to anyone interested in designing and implementing online campaigns promoting tolerance, civic engagement, diversity and inclusion among young people. Our trainings will discuss all aspects of conducting such a campaign. From start to finish, we will cover the basics all the way down to analysis tools and understanding what success may look like to ensure you are running the most effective campaign possible.
You've defined your problem and your goal, but how do you reach and influence your target audience?
Our communication model provides guidance in designing an effective communication strategy for similar online social media campaigns. Ensuring project partners, Ambassadors of Change, experts and anyone involved communicates as one voice is vital for the success of such a campaign. Our communication model will not only discuss internal communication between each stakeholder, but we will also discuss communication between varying external partners. With an effective communication model in place, communication and processes become more streamlined and success (as you define it) of campaigns becomes more achievable.
You've run your campaign, but have you truly changed the game?
Our tools provide an evaluation framework for measuring a campaign's reach, impact and effectiveness. Accurately assessing a campaign top to bottom helps to better understand what was truly accomplished, helps plan for scalability, as well as learning and building from both successes and failures.